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Using SEO in Buzzhive Marketing SEO is none other than Search Engine Optimization During a period when the Internet was developing and progressing, the developers thought about organizing all collected information data and find its potential use in distributing these data by channel them into a tool box, which is now known as SEO. Known web developers in 1992 to 1998, Gopher, Mosaic, Wandex, created their own search engines in accordance to their brand goals. From these developments, SEO and the World Wide Web symptomatically grew out. From its framework, a simple natural language capability was designed to simplify the searching through basic use of keywords to which ranking results became relevant due to the increasing traffic that was coming and searching for information on the web pages. It was the World Wide Web that saw the potential of search engines and created the concept of e-commerce and internet marketing. The marketing strategy of SEO entails the processing of the following: how search engines work, what kind of people avail of SEO, the choice of keywords typed in the search engines and which search engines are preferred by a target audience. The optimization struggle is a goal of SEO, such that to optimize a website it has to process the following – editing of its content, HTML, and improving the coding system to increase its relevance in choosing keywords and removal of barriers to the indexing activities. A further tactic of SEO was promoting the site by increasing the number of back-links.
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Leading search engines, Google, Bing, Yahoo, make use of crawlers to find pages for the search results. A crawler is a term for browsing on a systematic procedure on the World Wide Web for the main purpose of indexing the contents of a website. Although not all page is indexed by the search engine due to the distance of pages in the main directory.
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Among the numerous e-commerce advertisers is Buzzhive Marketing that utilizes SEO marketing strategy. Its company’s philosophy is to help a company, a business enterprise, or a brand product gets attention, locally, online. Their strategy is using online marketing techniques using SEO together with offering web designing, branding, and exploiting the potential of mobile apps, so that with these strategies a client’s presence on the web will surely make a buzz. By building a company up on the website through SEO, a company’s business popularity is ranked online and this is known as link building. Building and gaining popularity and a high rank percentage on the websites is the main goal of Buzzhive for its clients. The concept is to produce an effective strategy that a client’s popularity will go viral by creating quality content that can attract and increase back-links and, thus, create a viral phenomenon.

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